Googled
The End of the World As We Know It
Ken Auletta's examination of Google's disruptive impact with unprecedented access to Eric Schmidt and executives.
About the book
Ken Auletta's 2009 investigation examines Google's evolution, competitive strategies, and cultural philosophy, based on interviews with approximately 300 people (150 from Google, 150 outside observers including media executives). The book explores Eric Schmidt's role as CEO, Google's relationships with competitors like Apple, Microsoft, and Facebook, and tensions between the company's stated commitment to information access and its actual opacity regarding algorithms—framed through the concept of "frenemies."
Summary
Summary coming soon!